Hundreds of marketing articles have declared that ppc and seo should not work in independent silos but old fashioned conventions keep many digital marketing agencies and marketers from truly integrating the two in some models the agencys seo group is even viewed as a threat that can hurt the agencys ppc fee revenue. Marketing seo vs ppc knowing which is right for your website seven tips for improving pay per click campaigns 2 how high are the average cpcs in your industry seo might be a better . 8 ways ppc and seo are better when used together seo is better for long term results and can get good traffic but with the help of ppc campaign you can get good leads and to get a lot of exposure right away and can also help to refine your organic keyword strategy marketing in the age of google may 3 2010 . There has been a roaring debate over the use of seo search engine optimization versus ppc pay per click advertising and which one provides better value for your online marketing while those in one camp or another are obviously going to have their opinions on the matter there are a few research done to compare both of these. For some businesses straight seo might be the best answer while for others ppc might be most helpful in our experience we always have the best results when our clients combine both seo and ppc into their overall marketing strategy since seo can take a bit to kick in the ppc can help supplement the traffic back to your site in the meantime
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